We provide senior level direction and engagement
in every one of our assignments.

Senior Business Development Management Experience

Our consulting team is led by Mark Rudzinski, Principal and Founder of Rockpile Strategies LLC. Mark has more than 20 years’ experience in health care market research, strategic planning, marketing and communications development. In addition to his consulting experience, he also held marketing research and business development positions at Advocate Health Care and Rush University Medical Center, enabling him to infuse a practical, first hand perspective on client challenges and decision pressures in his engagements.

Consultation with Organizations Driving Health Care Change

Mark has led consulting and research engagements with pioneer ACOs, health care systems, academic medical centers, pharma/device companies, health advocacy organizations, senior living communities, health care startups and payors. These organizations have tapped Mark to provide market insight and counsel on a host of business issues, including brand strategy development, communications planning and evaluation, product and service line development and customer experience enhancement. For 10 years, Mark was the project director of a large communications research contract for the Centers for Medicare and Medicaid Services, providing audience insight to guide communications development, execution and evaluation on issues ranging from beneficiary education to transparency, population health, plan choice and ACO/exchange development.

Passion and Commitment

Mark has a passion for understanding how consumer health psychology is evolving and what those changes mean for his clients. He has served as an advisor to a federally-qualified health center and has provided pro bono insurance counseling services to older adults at area senior centers. Mark has presented papers at numerous industry conferences, including the Forum for Healthcare Strategists, the Society for Healthcare Strategy and Market Development and the American Public Health Association. He has also been a guest lecturer on health care planning, health communications and integrated marketing at University of Louisville and University of St. Francis.