Listening is our most powerful research tool.

Our Methods

Rockpile’s research team maintains a robust portfolio of research tools at its disposal. However, our strength lies not only in our capabilities, but also in our ability to draw on this portfolio to develop the optimal approach to your research challenge. Our methodological strength is rooted in listening — to your challenge, to what you’ve already discovered, to what management objectives are — and crafting an approach that illuminates the pathway to success.


  • Focus groups
  • Individual in-depth interviews
  • Dyad/triad interviews
  • Intercept interviews
  • Telephone/online focus groups
  • Literature reviews


  • Telephone, online and mobile data collection
  • Descriptive statistical analysis
  • Multivariate statistical analysis
  • MaxDiff Scaling
  • Conjoint Analysis

Our Audience Expertise

Our ability to creatively apply these methods is enhanced by the depth of our experience listening and engaging a wide array of health care target audiences. Our team has explored clinical, business and patient experience issues in cardiovascular, oncology, arthritis, diabetes, neurological, orthopedic, chronic disease, women’s health and behavioral service lines with a variety of B2B and B2C audiences:


  • Demographic/psychographic segments
  • Patient populations
  • Behavioral segments
  • Disease/conditions-specific segments
  • Insurance product/beneficiary segments


  • Primary and specialty care physicians
  • Nurses (med/surg, ICU)
  • Technologists and therapists
  • Discharge/social work
  • Pharmacists
  • Subacute providers


  • Payors
  • Government agencies
  • Brokers and consultants
  • Third party administrators
  • Employer HR executives
  • Risk managers